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Vertu

Vertu and Co-op Live

Vertu is proud to be a founding partner of Co-op Live - the all-new, fully electric arena that opened its doors in Manchester in 2024.

We all have a duty to protect our environment, and that means making changes - from the things we buy, to the cars we drive, and now, even the entertainment venues that we visit.

Co-op Live is an intimate, innovative new arena serving the local community 365 days a year.

    Europe's largest entertainment arena

    With a 23,500 capacity, Co-op Live is the go-to destination for some of UK's biggest events, from star-studded concerts to family shows, MMA, boxing, and more.

    Co-op Live is located next to the Etihad Stadium in Manchester, and benefits from easy access to both Manchester Piccadilly and Manchester Victoria train stations thanks to a fully electric tram network.

    The new arena incorporates a smart 'bowl' design, with a low ceiling and large standing area to create a more intimate experience for performers and fans alike.

    High-tech visuals and state-of-the-art acoustics means guests can enjoy the best possible atmosphere throughout their visit.

    A venue with a vision

    Co-op Live is a venue with a vision for the future. Locally sourced construction materials, solar-powered roof panels, a zero-to-landfill waste policy, recycled rainwater, and no single-use plastic are just some of the arena's initiatives to ensure a sustainable future.

    Other plans include:

    • Planting 85 trees around the arena to aid biodiversity
    • Installing 10,500m solar roof panels
    • Donating £1 million+ to local causes
    • Offering 3,350 construction jobs
    • Providing 1,000 arena staff jobs

    #VertuPlaceToBe

    Introducing Vertu Place, brought to you in partnership with Vertu. It's the heartbeat of Co-op Live, where up to 4,000 people can gather to enjoy food and drink, and make lifelong memories.

    You'll be able to explore our unique race car sculpture, 'Freelocity', and also check some of the latest cutting-edge cars from our dealerships, so make sure to take a look.

    Sustainability is important for Vertu and Co-op Live. We're excited to partner with a venue which is promoting sustainability and providing new entertainment experiences for all, and that's why we will provide a number of co-branded electric vehicles for artists and guests to use in order to help boost the arena's sustainability.

    If you want to experience entertainment redefined at Co-op Live, it's the #VertuPlaceToBe.

    Entertainment at every level

    Every level at Co-op Live is stacked with quality entertainment and innovative features, designed to enhance the best live experience in the UK.

    Ground Floor

    Arrive at Co-op Live in style, walking into Vertu Place courtesy of Vertu. The impressive space hosts a 22-metre-long bar, as well as an opportunity to get up close and personal with our cars. This all sits alongside Co-op Live's exclusive nightclub and intimate speakeasy-style hideaway.

    Level 1

    Level 1 is home to Co-op Live's 700-capacity club, complete with a dancefloor, as well as exclusive premium suites offering full VIP access and some of the best seats in the house.

    Level 2

    With VIP suites and a premium member's club, level 2 is all about exclusive luxury - with some of the most sought-after views in the house.

    Level 3

    Co-op Live's homegrown and sustainable food and drink can be found on level 3. Enhance the live entertainment experience with some of the best local produce.

    Level 4

    At the very top of Co-op Live, it's all about Manchester's unique style - vibrant elevated bar spaces overlook the innovative bowl design.

    As seen on social

    Driving sustainable entertainment

    "It's brilliant to have Vertu on board as a Founding Partner.

    "From day one, we connected on a vision for this unique partnership centred around Vertu Place which will be buzzing and alive with people having an amazing time in 2024 and beyond."

    Tommy Barnett
    Commercial Director, OVG International

    "As the nation's first all-electric arena, we're thrilled that Vertu is a Founding Partner of Co-op Live, especially as the electric vehicle market continues to grow.

    "It's fantastic that the electric vehicles we'll be supplying will help facilitate the arena's sustainable day-to-day activity, working towards building a planet-friendly venue as well as one capable of hosting the world's best events.

    "This extensive partnership allows Vertu to work with the arena and its sustainability vision, particularly as we move towards the EV era and providing our future customers with the very best expertise, advice and support when they come to purchase one."

    Robert Forrester
    Chief Executive, Vertu

    "Becoming a Founding Partner of the UK's biggest and most exciting entertainment arena was a thrilling opportunity for us.

    "From the earliest days of driving, people have had music in their cars and cars have inspired so many great songs. There's an amazing synergy that already exists between music and the cars we sell, and so we're incredibly excited to see the space we create together."

    Liz Cope
    Chief Marketing Officer, Vertu

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