Vertu's Gloucester Ford Honoured With Prestigious Ford President's Award

01/04/2025 14:50 Share

Vertu's Gloucester Ford Honoured With Prestigious Ford President's Award

Bristol Street Motors Gloucester Ford has been recognised with the distinguished Ford President's Award, an accolade that celebrates the dealership's exceptional commitment to excellence, outstanding performance, and unparalleled customer service.

The Ford President's Award is one of the most prestigious honours within the automotive industry, awarded to dealerships that consistently exceed sales targets while delivering the highest standards of customer satisfaction.

The award comes at an exciting time for the dealership, as Bristol Street Motors – part of the Vertu group – rebrands to Vertu in early April. The consolidation of the core motor retail brands part of the Group began last month with their Scottish dealerships, formally part of Macklin Motors, coming under the Vertu banner.

Vertu proudly represents over 20 Ford dealerships spread across the country, plus several dedicated, approved Ford Service Centres.

Bob Grant, General Manager at Bristol Street Motors Gloucester Ford, part of Vertu Motors plc, expressed his pride in receiving the award: “We are incredibly proud to be recognised with the Ford President's Award. This achievement is a testament to the hard work, dedication, and customer-first approach of our entire team. We strive to provide every customer with an outstanding experience, and this recognition reinforces that commitment.”

Robert Forrester, Chief Executive of Vertu, also shared his congratulations: “Receiving the Ford President's Award is a remarkable accomplishment for Bristol Street Motors Gloucester Ford. It highlights the team's exceptional efforts in not only meeting but exceeding both sales objectives and customer expectations. This award underscores our ongoing commitment to delivering excellence across all our dealerships.”

The Ford President's Award is presented annually to top-performing dealerships that exemplify excellence in all areas of business operations. Bristol Street Motors Gloucester Ford's recognition with this award further cements its position as a leading dealership within the Ford family.