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When it comes to premium compact cars, the Audi A1 and BMW 1 Series are two of the top contenders. Both offer a blend of luxury, performance, and technology - but which is the better choice for you?
Vertu Motors

Audi A1 vs BMW 1 Series Comparison: Which One Should You Choose?

Audi A1 vs BMW 1 Series Comparison: Which One Should You Choose?

  • Audi and BMW are two of the most popular global car brands, but how do their smallest hatchbacks compare?
  • They are both stylish, sporty cars from the outside – we delve into the interior, performance, and everyday practicality.
  • Once you’ve made your mind up, you can shop for your Audi A1 or BMW 1 Series at Vertu Motors.

 

When it comes to premium compact cars, the Audi A1 and BMW 1 Series are two of the top contenders. Both offer a blend of luxury, performance, and technology - but which is the better choice for you? In this comparison guide, we’ll break down the key features of each model to help you make an informed decision.

Continue reading to learn more.


Audi A1 vs BMW 1 Series: style and design

The Audi A1 boasts a sleek and sporty design, with sharp lines and a dynamic front grille. Its compact size makes it perfect for urban environments, allowing for effortless manoeuvres.

The BMW 1 Series offers a slightly more muscular look. Its wider stance and aggressive front end provide a commanding road presence. The 1 Series is slightly larger than the A1 but remains compact enough to navigate urban environments with ease.

Verdict: If you prefer a sportier, more youthful design, the Audi A1 might be your pick. For those who favour a more robust, luxurious aesthetic, the BMW 1 Series takes the lead.


Audi A1 vs BMW 1 Series: performance and driving

The Audi A1 is available in a choice of three turbocharged petrol engines:

  • 1.0-litre three-cylinder engine with 95hp (25 TFSI)
  • 1.0-litre three-cylinder engine with 116hp (30 TFSI)
  • 1.5-litre four-cylinder engine with 150hp (35 TFSI)

 

These provide rapid acceleration and a dynamic driving experience. Whether you’re navigating city streets or cruising on the motorway, its nimble handling makes it a joy to drive.


The BMW 1 Series is available with a choice of petrol and diesel engines:

  • 1.5-litre 118i three-cylinder petrol with 140hp
  • 2.0-litre M135i three-cylinder petrol with 306hp
  • 1.5-litre 116d three-cylinder diesel with 116hp
  • 2.0-litre 118d three-cylinder diesel with 150hp

 

Driving the BMW 1 Series is a truly rewarding experience. Its blend of sporty performance, impressive acceleration, and comfort provide a thrilling drive.

Verdict: For pure driving pleasure and performance, the BMW 1 Series has the edge. However, if you are seeking a balanced and comfortable ride, the Audi A1 is a strong contender.

 

Audi A1 vs BMW 1 Series: interior and technology

Audi has packed the A1 with advanced technology in its minimalistic cabin. This includes a slick infotainment system with Bluetooth, Apple CarPlay and Android Auto. The interior is spacious for a compact car, with an ergonomic design and plenty of storage options. The boot has a 335-litre capacity, providing ample space for your groceries and everyday baggage. Plus, this can be extended to 1,090 litres by folding the rear seats down.

 

Audi A1 interior 24

The front cabin of the Audi A1


The BMW 1 Series also impresses with its technology. It features the latest iDrive system with advanced connectivity options and smartphone integration. The interior is slightly more spacious than the A1, providing ample comfort for the driver and passengers. With a 380-litre capacity boot that extends to 1,200 litres with the rear seats folded, there is plenty of space for shopping and suitcases.

 

BMW 1 Series interior 24

The front cabin of the BMW 1 Series


Verdict: Both cars feature the latest cutting-edge technology and high-quality materials inside. The BMW 1 Series offers a bit more space for passengers and luggage.

 

Audi A1 vs BMW 1 Series: safety and reliability

The Audi A1 comes with a suite of advanced safety features. These include:

  • Automatic Emergency Braking
  • Lane Departure Warning
  • Adaptive Cruise Control

Audi is known for its robust build quality and the A1 received a five-star Euro NCAP safety rating.


Similarly, the BMW 1 Series is equipped with a range of safety technologies. These include:

  • Collision Detection Warning
  • Adaptive headlights
  • Parking Assistance

 

BMW’s reputation for advanced engineering is strong, and the 1 Series is no exception. It also scored a five-star Euro NCAP safety rating.

Verdict: Both vehicles are on par in terms of safety and reliability.

 

Audi A1 vs BMW 1 Series: price

To buy new, the Audi A1 is slightly more affordable than the BMW 1 Series. The Audi A1 starts from £22,287*, while the BMW 1 Series starts from £28,750*. However, prices for used models may vary depending on model year, trim level, and features.

The Audi A1 provides excellent value for money, considering its high-end features and premium build quality. The higher price point for the BMW 1 Series reflects its strong performance and luxurious features.

Verdict: If budget is a primary factor, the Audi A1 is the cheaper model. For those willing to invest a little more for a superior driving experience, the BMW 1 Series may be worth the extra cash.

 

Find your premium hatchback at Vertu Motors

Choosing between the Audi A1 and the BMW 1 Series ultimately depends on your personal preference. The Audi A1 is ideal for those seeking a stylish and comfortable compact car. The BMW 1 Series is perfect for driving enthusiasts who are looking for luxury and performance.

Both cars are excellent in their own right, and you can’t go wrong with eitherTest drive both models to see which suits your lifestyle best and browse our latest offers to find your match.


Visit your local dealership

Browse new Audi A1 offers

Browse new BMW 1 Series offers


*Pricing correct at time of publishing, 08/07/24.


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